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The Bangkok fashion and design scene went bananas in 2017 when word got out that Gucci was collaborating with Phannapast “Yoon” Taychamaythakool, a Thai illustrator known for her fanciful designs depicting mythical stories. Now, the world-renowned artist has teamed up with Siam Center and Citibank to launch a new collection of clothing, decor and personal items that stick true to her patented style — available at a pop-up shop on Siam Center’s G Floor. The new collection, titled “A Day in Himmapan”, tells the story of a mythical Himmapan forest and carries a deeper message about nature and the artist’s desire for humanity to reduce the use of plastic bags and other disposable materials. The new line includes a medley of different products, including facemasks, water containers, handbags, greeting cards, hats, and home decor items, among other things.
“Through these inspirations, Himmapan forest is presented with a twist, to tell the story of the ecosystem through illustrations of trees and flowers growing into animals whilst the animals are turning into trees,” said Yoon.
Citi credit card holders will enjoy a 10-percent discount when purchasing any of the items from the collection. If you spend B1,200 with your Citi card, or B1,500 for non-Citibank members, and show the receipt, you’ll also get an exclusive decoupage fan illustrated by Yoon Phannapast, from today to Aug 16, 2020 (or until stock lasts).
The pop-up shop will be open from now until Aug 30, 2020. Check out some of the work below.
The new Siam Discovery Co-Creation Space has recently launched on the mall's 3rd floor, showcasing and selling the works of select artists and master craftspeople from around Thailand. The new space, which will be open from now until Sep 17, is a collaboration with ICONCRAFT, a platform designed to support Thailand’s finest creative work. This is the first instalment of the program, called “EP.1 The Craftsmanship”, focuses on a new generation of artists reinterpreting Thailand’s rich heritage in a modern context.
A big part of this new space centers around Thai fabrics, including work by the legendary Meechai Taesujariya — one of only 10 people in the world to master the art of hand woven textiles and someone who has produced clothing for some of the nation’s most prominent public figures. There are also more traditional styles of printed fabrics, known as “chintz”, on offer from Mantra, naturally-dyed silk from Khwan, tie-dyed taem mi silk from Silk Fusion, and traditional Thai silk from Phatoomthong.
One of the distinct features of the new space is a special display of products created exclusively for a number of hand-picked designers (including Wisharawish, Pabaja Studio, Realistic Situation, Thinkk Studio and 56thStudio) chosen for their ability to blend traditional wisdom with refined, modern products.
You can visit the space on the 3rd floor of Siam Discovery from now until Sep 17.
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