Would you say that your design has gotten more contemporary, even more European, over the years?
We have always been a street and contemporary brand, but more European. However, it could be the influence of the European buyers. Now that Greyhound is available in Paris, Moscow, Switzerland, Sweden and Berlin, we have to comply with their requests on certain items, especially winter pieces.

How has being Thai influenced your vision and collections?
One could define Thai style, especially Bangkok style as “beautiful chaos.” Everything and anything goes and we live together in harmony. Greyhound style is mix-and-match with a twist—we don’t really like a complete look but prefer to mix things up a bit for something more intriguing. We are inspired by the idea of combining chaos with beauty.

Can you give us some details about your upcoming Autumn/Winter 11 collection?

The collection represents a symbolic troop of the new generation, getting together on a mission called “White Troop” with the hopes of changing the world. It reflects our point of view towards how the world is changing fast due to man’s consumption and greed. The collection consists of mainly white, ivory and light grey pieces to suggest that a new balance is needed.