The project began as an initiative to turn abandoned urban spaces into areas that can benefit the local community, resulting in a series of "L" and "Z" shaped football fields in the slums of Khlong Toei district.

 

The Design Lions reward visual craftsmanship, particularly how design defines a brand or communicates its key messages. 

 

Thai ad agencies consistently take home gold, silver and bronze awards at Cannes Lions but this is the first time the country has claimed a Grand Prix.