We speak to Kyosuke Yoshinaga, professional colorist at Phy-A Colorsophy by Nobu

What’s the difference between dyeing your hair at home and at the salon?
Getting your hair dyed at the salon is much healthier because everyone has different hair, and the products in the supermarket might not be very suitable for your specific hair type. They can actually cause a lot of damage. Professionals have the knowledge required to choose the best solution possible. Professionals also have the ability to make your hair color come out looking better than doing it on your own.

Any tips for home dyes?
Hair’s roots are actually hotter than the ends, so you should apply the color starting at the ends of your hair, and then gradually apply it in the direction of your roots. 20-30 minutes is enough time for the dye to achieve the correct color.

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