How did this project come about?

Whenever I visit Thailand, I spend a lot of time sitting in the back of a car listening to conversations I can't understand and passing billboards that I can't read. All I'm left with to rely on is my imagination to create a meaning to these things. I fill the gaps with stories and characters I make up. Those moments gave me the idea to create a storyboard of photos that doesn't aim to construct a story but to let the viewer fill in the gaps just as I did while travelling.

This project is quite different from your usual fashion photography. What do you hope to express here?

I am trying to expand the limits of storytelling through photography. Photos don't need to be seen in a particular order, meaning the viewer can connect the dots in an infinite possibility of sequences to create their own narrative. Another factor I'm exploring is the idea of a forced or altered reality that includes made-up elements rather than an honest set of images. With fashion images, you know what you're seeing and it's usually about showing one aspect of culture or one garment. 

What was the most unexpected thing you came across in your journey through Nakhon Pathom?

I wouldn't say anything was really unexpected since that would mean I had expected things to be a certain way. Prior to my first trip to Thailand, I didnt read anything about the country in order to prevent building up a certain image in my head before visiting. One element that struck my attention was the use of colors. I would see a lot of bold, vibrant colors on houses, billboards, cards and trucks that you don't find in many other places. I found it fascinating that trucks carrying mostly soil, sand and other raw materials used for construction would display such elaborate ornaments despite its "basic" function.

Can these vibrant objects suggest something about Thai society?

It seems like, when given the opportunity, people here love to express their individuality and to keep traditions alive. Maybe this suggests the relationship between tradition and modernity in Thailand, where the two don't oppose each other but rather complement each other in a form of harmony. Perhaps next time Thai people are stuck in traffic, they can enjoy it by letting their imagination run wild and thinking more about the ordinary things that pass them.