But it won't be called Monocle. 

After naming Bangkok one of world's most inspiring cities in a recent article for the Financial Times, it's little wonder that Monocle founder Tyler Brule has chosen Bangkok for his brand's first real estate project. 

In league with local property developer Sansiri (which now owns a 12.5% share in Monocle), the founder of the trendsetting media company plans to build a luxury condominium here that will spearhead a new, as-yet-unnamed real estate brand, according to the Guardian.

Recently interviewed by the British newspaper, Brule revealed that the project would look to turn into reality the decor tips and tasteful lifestyle espoused by his magazine. 

This sounds reasonable enough since last week Brule and his team just flew into Bangkok for Sansiri's Everyday Visionaries campaign, which launched Monocle as their joint media partner. 

According to the brief speech which Brule gave to the crowd at Jam Factory's Summer House, he wil also open the Monocle Cafe that local hipsters have been waiting for in Bangkok, in line with the magazine's newest bureau. 

As yet, there are no details on where the condominium will be built nor what it will look like.