Mar 17, 2011|
1/F, Baan Ekkamai, Ekkamai Soi 21, 081-908-4614. Open daily 1-9:30pm
Heidi’s was once a cute little shop selling sugary chic fashion that went from Siam Square to CentralWorld. In a bold move, Tim, the owner and main designer of the brand, decided to up the stakes and move his shop over to a new investment in Baan Ekkamai, in pursuit of his dream for “real fashion,” meaning fashion for people ready to take a few risks with their looks. Designed by a select few designers, Heidi’s Secret’s trademark look is ultra-feminine. The shop also does custom party dresses to order. Prices range from B1,000-4,000.
1/F, Baan Ekkamai, Ekkamai Soi 21, 02-711-4783. Open daily 1-9:30pm
Ten years ago, Cocue managed to kick the local fashion scene up a notch by doing inter looks when everyone else was going for cute, girly styles. Once again, Cocue is taking some risks, by closing their Siam store and following Heidi’s Secret to Baan Ekkamai. If you want to be sure your look won’t get copied by the girl next door, there’s at least two hours worth of browsing in Cocue Basics’ two sections, and they’re mostly one-of-a-kind items.
71/1 Ekkamai Soi 21, 081-752-0096. Open Tue-Sun 1-9pm
With its mix of white brick walls and cozy sofas, the awesome décor is a sure sign Ekkamai has gone upscale—and the owner says he finds the location much more peaceful than Thong Lor. Offering mainly ready-to-wear suits and dresses for nights out and weddings, the shop has attracted a faithful following of hi-sos, celebs like Kao Jirayu and Joey Boy, and even Singaporean fans. Dresses start at B1,900 and B1,690-2,490 for a men’s shirt.
1/F, Park Lane, 081-833-3655. Open daily 11am-10pm
The shops founder and owner, Pu, has been a fashion enthusiast since a very early age. After working in broadcasting for 17 years, this chatty and amiable fellow decided to leave everything behind and do what he’d always been passionate about, antique furniture and fashion. The shop focuses on secondhand U.S. import Ralph Lauren shirts (starting from B800), rare Levi’s jeans from the 50s, and tailor-made leather shoes.
239/1-2 Ekkamai Soi 11, 02-392-2704-5. Open daily 10am-6pm. www.junkiesth.com
If you’re cruising through Ekkamai, you can’t miss Junkies’ secondhand furniture piled into three open-face shop houses. Random and charming, the selection is mostly imported from England but also comes from other European countries. Apart from all the retro home pieces, they also have some old vinyl and antique collectibles.